The world of beauty is our home.

We work as a private label partner for more than 70 brands in the hair color, haircare, body care, premium, special products and natural cosmetics segments.

Our family brand “basler” is a labor of love for us. In the brand categories “b.expert”, “b.care” and “b.premium”, we produce more than 500 different cosmetic products for various hair and skin types. “basler” products are offered not only in our own stores, but also online at baslerbeauty.de.


private label
hair competence
made in germany